Abuja-based luxury fragrance brand, Rare Dahlia, has unveiled its new campaign titled – “I Am Every Woman”. The campaign is aimed at celebrating the versatility of women and the men in their lives that support them as they take up space and contribute to the development of society.
The Rare Dahlia campaign shows the transition of a woman through the multiple roles of her life. It illustrates how women are multidimensional and wear multiple hats. She is a Business Owner, a Champion, a Follower, a Friend, a Homemaker, a Wife, a Partner, a Leader and a Daughter. She embodies the versatility her life demands of her effortlessly, which reflects in the type of fragrances she identifies with.
Rare Dahlia
The Rare Dahlia woman is constantly aware of the phenomenal elements of being a woman, which is why she is confident and unapologetic about the roles she plays in life.
Rare Dahlia prides itself on its commitment to excellence through its provision of high-quality fragrances and exceptional customer service designed to elevate a customer’s in-store experience. The campaign challenges viewers to see the world through its eyes of excellence, elegance, and exquisiteness. For this luxury brand, your fragrance of choice can set your mood or can communicate how you feel at any giving time. Women wear many fragrances. Women know how to wear the right fragrance at the right time by taking a look at their selves from the inside out and become the person they want to be … with the right scent.
Rare Dahlia believes in a world where women contribute to the social and economic development of their societies with men as allies and partners in attaining the higher prosperity of the advancement of the world. The brand
makes provision to cater to the fragrance needs of men and women, which enables them to feel good and confident while playing their respective roles.
Find below the photos from the most talked about fragrance campaign of the season, shot by renowned photographers, Kelechi Amadi Obi (for locations in Abuja) and Remi Adetiba (for locations in New York City).
Credit:
Title – I Am Every Woman Campaign by Rare Dahlia
Creative Direction: BMGA Enterprise Limited
Producer: Gbemi Abudu
Photographers: Remi Adetiba (for New York) and Kelechi Amadi Obi (for
Abuja)
Model: Imade Ogbewi ISIS MODELS AFRICA
Male Model: Mansoor Zeey TARISMODELS
Stylist: Youme
Make Up and Hair: Debola Inc (for New York City) and Bronzy Pro (for Abuja)
