Abuja-based luxury fragrance brand, Rare Dahlia, has unveiled its new campaign titled – “I Am Every Woman”. The campaign is aimed at celebrating the versatility of women and the men in their lives that support them as they take up space and contribute to the development of society.
The Rare Dahlia campaign shows the transition of a woman through the multiple roles of her life. It illustrates how women are multidimensional and wear multiple hats. She is a Business Owner, a Champion, a Follower, a Friend, a Homemaker, a Wife, a Partner, a Leader and a Daughter. She embodies the versatility her life demands of her effortlessly, which reflects in the type of fragrances she identifies with.
Rare Dahlia believes in a world where women contribute to the social and economic development of their societies with men as allies and partners in attaining the higher prosperity of the advancement of the world. The brand
makes provision to cater to the fragrance needs of men and women, which enables them to feel good and confident while playing their respective roles.
Find below the photos from the most talked about fragrance campaign of the season, shot by renowned photographers, Kelechi Amadi Obi (for locations in Abuja) and Remi Adetiba (for locations in New York City).
Title – I Am Every Woman Campaign by Rare Dahlia
Creative Direction: BMGA Enterprise Limited
Producer: Gbemi Abudu
Photographers: Remi Adetiba (for New York) and Kelechi Amadi Obi (for
Model: Imade Ogbewi ISIS MODELS AFRICA
Male Model: Mansoor Zeey TARISMODELS
Make Up and Hair: Debola Inc (for New York City) and Bronzy Pro (for Abuja)